Technology has transformed the way in which companies conduct business. From commerce sites to telecommuting to video conferences, business has changed drastically over the last decade.
Business tools help companies run more efficiently. Applications, programs, and other technological tools are far more cost-effective and offer businesses the ability to accomplish more with fewer resources. However, there seem to be an endless amount of resources available, which can be overwhelming, especially to those who are new to the business community.
While these tools can differ based on the type of business, here are the the best basic tech tools most businesses need:
All businesses conduct some form of business online or through a software program. Most of these programs hold valuable information about the company, the employees, and information about clients and customers. Keeping that information safe is crucial to keeping your business safe, as a brutal data attack can leave a business in shambles. When enough information has been released, it is difficult for a company to regain the trust of not only their current customers, but also potential customers. Recovering from a security breach can be incredibly difficult.
Some of the most devastating attacks are computer or software viruses. However, with the right antivirus software, these attacks can be prevented. Click here for more information.
One of the best tech tools of all time is cloud storage. With the ability to store data, media, and other information via cloud storage, people can virtually work from any location with any wi-fi enabled device. Employees, colleagues, and entrepreneurs can do their work from wherever they are without worrying about a hard-drive crash. There are a few types of platforms available, including iCloud and Dropbox.
The best marketing tool businesses have at their disposal is social media. Social media has expanded over the past few years, with most platforms catering to businesses. While social media has not fully replaced traditional methods of marketing or communication, it has enhanced a business’s ability to reach the masses.
Businesses who have not fully taken advantage of social media are missing out on forging relationships with customers, reaching a bigger audience, and being able to speak with other companies or brands easily. Moreover, marketing over social media is much cheaper than traditional marketing tactics, which is incredibly important for small businesses with a limited marketing budget.
While social media is incredibly beneficial to businesses, it can also be time consuming. From Twitter to Facebook to Pinterest to Instagram, there are a myriad of ways to be connected. Though many businesses look to higher a social media manager, many have invested in a social media scheduler, such as CoSchedule or Hootsuite. These tools allow you to schedule posts in advance to a variety of social media platforms.
Though email has been around for quite a few years, it is certainly not an obsolete method of marketing or reaching customers. In fact, email is one of the best ways to offer great customer service to clients, as you can send out business updates, information on sales or discounts, and other services. Moreover, it is a great way to stay in touch with customers and have a bit of a personal connection. If you have any information regarding a customer’s birthday or anniversary, it is a nice idea to send out an email directly to them congratulating them on their most recent milestone. Services like Mail Poet and MailChimp allow you to customize your emails, email lists, and other newsletters.
Staying on top of business finances can be a difficult task, especially for those who unfamiliar with tracking expenses, profits, and other bills. While larger corporations can afford a company accountant, small businesses often need to do it alone. Tools like QuickBooks or FreshBooks are incredibly intuitive and allow business owners a simple way to stay on top of their business’s finances. Not only does it keep track of your expenses and revenue, it also can help you create and send out invoices, paychecks, and other bills.
With these tech tools, any company can conduct business efficiently, effectively, and from any location.